Every internet surfer is familiar with a search engine. Whether it is Google or Bing, search engines are handy tools that can pull answers quickly from around the web. Many use them, but a lot less understand how they work their magic. If you can understand how search engines work, you can browse even faster throughout the web and leverage your knowledge by using it to benefit your business. Here is a brief summary of how search engines work according to South Jersey SEO companies and the developers themselves.
What Is Search Engine Crawling?
Search engines crawl the web constantly. Where does crawling fit into the search engine’s process? Crawling is the first step to keeping the search engine up to date and on top of any changes on the web. Simply put, crawling means traveling through the internet to scan over code and content. Crawling is done by various systems of bots and cookies that ping URLs to check how their content will fit into the overall rankings for particular search terms.
What Is A Search Engine Index?
After the crawling process is completed, a search engine will store all the information in an index. An index is a database that houses all the content they discovered that is worthy of showing to searchers. The search engine index is essentially the list of results you see when you enter a search query into the search bar on Google or another search engine site.
Search Engine Rankings
After the index has been filled up and cleared out of any invaluable content, the search engine will rank the pieces of content for each search query in order. The top spot is obviously the most lucrative and trusted. As you go down the list, the quality of URLs, in the search engine’s eyes, will decrease. There are many different ways search engines assess where a piece of content should rank. Algorithms are designed with certain principles in mind such as user-friendliness, design, and the amount of content on the page. The goal of a search engine is to have the most relevant information appear when a keyword associated with that information is searched. The search engine rankings are where digital marketers get their hands dirty. Digital marketing companies learn the algorithm so they can develop content for their clients that will boost organic traffic.
If you have any questions or concerns about your company’s search engine optimization practices, reach out to Accularis Marketing Solutions at 1-856-793-9440!