Search Engine Optimization (SEO) is the process of improving the quality and quantity of unpaid website traffic to a specific website or web page from search engines. Major search engines like Google , Bing, & Yahoo have certain algorithms that determine a business’s page rank and trust rank. The better the SEO practices are, the higher your business can appear when a related search is done.
A high page rank and trust rank is extremely beneficial for firms to gain and maintain to make sure their end-users come to them rather than their competitors. However, the algorithms utilized by search engines are updated from month to month, which makes the optimization of SEO quite time consuming. Accularis is here to take that off your shoulders.
Now that you understand the goal and value of SEO, how does the process of improving your ranking work? The most important aspect of SEO is understanding your keywords. Keywords are the words or phrases that your end users would search for when looking for a particular service or product that your business offers. Certain keywords have a lot of competition surrounding them due to popularity, while others do not.
Before our content strategists and writers start, our web development team will conduct keyword research to determine what keywords hold the most value for your business. Once determined, the keywords are broken down into groups based on their landing pages.
Our content strategists and writers will dive into your websites backend and start optimizing it for the specific keywords that rankings need to be improved upon. Onsite development consists of meta information, code clean-up, and much more.
As the onsite development carries on, offsite development will be underway to gain keyword backlinks to your website to improve search rank. Offsite development consists of blogs, press releases, web 2.0 build outs, and much more.
