Pay-Per-Click (PPC) Advertising is a form of digital marketing where online ads are placed in various areas such as alongside search engine results and server banners. The popularity of PPC advertising is driven by how cost is incurred. Advertisers only have to pay for the ad based on how many times the ads are clicked. This cost structure allows for ease of budget reallocation and the ability to reach your audience in new, exciting ways.
At Accularis, our digital ad management team will curate paid search, paid social, and remarketing campaigns that will funnel your target audience into your hands. Keyword research, budget spending, and CRM integration will allow for a streamlined marketing pipeline for your organization.
Our focus is on qualified lead generation, new opportunities, and cost-efficiency, not just conversions. Our team can handle full paid search and paid social ad management as well as overall strategy based on your organization’s budget and audience.
Our PPC management team will research specific keyword match types that will benefit your organization the most by keeping cost-per-click (CPC) low and conversions high. As our PPC management team and your organization’s team collaborate, the targeted keywords will be infused with our ad copy.
Once keywords are decided upon, our content strategists and writers will create ad copy that resonates with your audience. Our team will conduct A/B tests, budget tweaking, location targeting, and much more. Our results speak for themselves.
As ad campaigns are beginning, landing pages will be built out that are relevant to the advertisement as well as perfect for tracking performance. Landing pages are important due to the amount of data that can be collected, which in turn, improves our keyword selection and ad copy.
