Direct Marketing - Philadelphia - South Jersey Marketing Company

How To Design Your Email Marketing Campaign

Acc-admin — Mon, 18 Apr 2022 15:30:26 +0000

Email is one of the most effective ways to directly communicate with your current and potential clients. There are many reasons why your organization should use email marketing. Email marketing is cost-efficient and has one of the largest audiences alongside social media channels. Emails can help form relationships with leads, improve brand awareness, and spread promotions. Here are some tips from marketing companies in South Jersey on how to design an email marketing campaign.

Email Contact List

Before sending out an email, you want to make sure you have a strong and relevant email list. If you are looking at generating new business, break down your leads based on their industry, revenue, or their current relationship with your organization. If you are trying to nurture current clients and customers, consider building your list through newsletter sign-up forms on your website. You can drive traffic to your newsletter forms through social media or by adding an incentive to sign up like a coupon. A strong email list will go a long way when you start to measure your interactions during your campaign and what you really get out of the email campaign.

Email Design

Your email should grab the attention of the reader in many different ways. Everyone can make useful content, but it is important to make it look good as well. First, make sure you apply your organization’s branding to the email design to make it consistent with the rest of the brand materials. Second, add white space to break up your content on the email. A lot of written and visual content on line after line can make the email hard to follow. Use white space to break it up. Lastly, your emails should be responsive and friendly on all devices. Nowadays, many people use varying devices to view their emails such as phones, tablets, and other mobile devices.

Follow-Ups

Never settle for just one email per email campaign. Follow-ups should be done based on a few different metrics and actions. A single email very rarely does the trick. If your email campaign’s goal is to gain new business, send a follow-up email to contacts that opened your initial email. This second email may offer more details or feedback about the initial email. If your email campaign is associated with an action, don’t be afraid to send them multiple emails from time to time. A lot of companies have emails that send out routinely if customers have abandoned their cart. Always keep follow-ups in mind and look for ways to segment your email campaign down.

A/B Testing

One of the best ways to test out your email design quality is by A/B testing two sets of emails. The purpose of an A/B test is to test different parts of an email on a selected audience. It is important to only change one or two things about each email so you still have an idea of what actually benefits and what is just compensating. If you send out two completely different emails for an A/B test, it will be hard to tell what is actually driving the performance up.

If you have any questions or concerns regarding direct marketing channels, reach out to Accularis at 856-793-9440

The post How To Design Your Email Marketing Campaign first appeared on Philadelphia - South Jersey Marketing Company.

Tips & Tricks For Creating Blog Posts With SEO In Mind

Acc-admin — Thu, 18 Nov 2021 17:30:02 +0000

Now that your digital presence has a heartbeat with a functional website and social presence, it is time to move on to content marketing and how your content helps with search engine optimization (SEO). Early on, it can be tough developing your content style and figuring out what is the most valuable in terms of boosting your search engine ranking. One of the most valuable forms of content marketing is onsite blog writing. Whether you do it in-house or hire one of the many South Jersey marketing companies out there, here are some best practices for blog writing.

Ask Your Team What Customers Are Asking About

A blog post shouldn’t just be about throwing paragraphs together and slapping in a keyword or two. An onsite blog post should engage your target audience and give them a more in-depth look at what your company is all about. A blog post with high engagement will help blast out the backlink of the keyword way further. Topics matter. Your team is the first point of contact a lot of the time and fields the most questions from your clients. Your best bet is to ask what they see and generate topics from there.

Utilize Your Data

If your website and marketing campaign initiatives like email are set up properly, you should have a lot of useful data to work off of. Utilize this data to your advantage when creating onsite content. For example, your email marketing should have details on the open rate. Take a look at the products or services pushed in the emails with the highest open rates. Those are the products or services that already have proof that there is interest around them, and make the most sense to have a topic built around them. This will help with engagement and can be used as a resource to understand your offerings further.

Understand The Power Of Google

Google is the most powerful and important search engine out there. Google has a large array of tools that can help you learn more about your audience. Google Trends allows you to take a look at your keywords and check out their volume as well as other related topics that could help with creating rich content. At the bottom of Google’s SERP, a section for related content ideas and questions appear based on what you have searched. This section can be very helpful in brainstorming some quality topics.

Don’t Be Afraid To Use Long Keyword Phrases

A lot of the time, people avoid longer keyword phrases due to the feeling of them being too hyper-focused on a specific topic. However, a blog post can have a better click-thru rate and enhanced ability to convert if it answers a specific question that helps customers through the buying process. In this situation, longer keyword phrases are very useful if your blog answers specific questions. Longer keyword phrases can help rank for popular questions amongst potential consumers and directly answer their questions through a blog post.

These are some of the many ways to develop keyword-enriched content for your website. If you have any questions or concerns about your business’s marketing practices, reach out to Accularis Marketing Solutions at 856-793-9440!

The post Tips & Tricks For Creating Blog Posts With SEO In Mind first appeared on Philadelphia - South Jersey Marketing Company.

What is Direct Marketing?

Acc-admin — Mon, 30 Aug 2021 15:41:44 +0000

Direct marketing encompasses many different ways of reaching your target audience. Direct marketing consists of any marketing strategies that rely on direct communication to individual consumers. This is a more traditional, non-digital form of marketing that has been around for decades upon decades. Direct marketing usually takes place without intermediaries in place and doesn’t rely on a many-to-one basis. Let’s take a look at some popular direct marketing initiatives that we see frequently with organizations and offered by some of the best marketing agencies in South Jersey.

Mailers

One of the most common forms of direct marketing is physical mailers. Mailers are physical promotional material that you send out in the mail to potential or existing clients. The popularity of mailers has a lot to do with the psychology of the consumer. Usually, consumers like receiving something that is physical to the touch. It can make the promotional message more personal which could lead to a higher conversion rate than an email that gets lost in the shuffle if done properly. Mailers allow for a lot of creativity. You can send handwritten mailers to be personal or samples of your service like a bakery for instance. Direct marketing has less competition as well. Organizations are a lot less likely to allocate budgeting dollars to their physical marketing efforts due to the rise of the digital space. Mailers can help you stand out in an interesting way.

Email

Email is the new age option in place for mailers. Email marketing allows for an exciting way to push promotions and keep current customers in the loop of what is going on with your organization. Email marketing can be done for free without any intermediaries, but intermediaries like MailChimp do exist that make it easier to organize your leads and build out an effective campaign. Email marketing is simple, affordable, and easily measurable. Usually, email marketing consists of newsletters, transaction follow-ups, and much more.

Mobile

Mobile marketing is another great avenue that falls under the direct marketing umbrella. With the rise of smart devices, the ability to directly text out promotional items to devices is extremely valuable, especially if your product or service can be used from the device. A lot of mobile marketing messages have opt-in options that allow a customer to quickly use a promotional code or opt-in for a new service that your organization would like to push.

Telemarketing

The last and frankly the most controversial direct marketing strategy is telemarketing. Telemarketing is the idea of calling potential leads over the phone in hopes of selling specific products or services. Recently, the value of this strategy has gone down due to no-call lists and automation taking over telemarketing, which makes it way less personal and effective. In certain situations, however, telemarketing can be a great way to instantly connect with your consumer in a new way rather than through physical text.

If you have any questions or concerns regarding direct marketing, reach out to us anytime at 1-856-793-9440!

The post What is Direct Marketing? first appeared on Philadelphia - South Jersey Marketing Company.