Direct marketing encompasses many different ways of reaching your target audience. Direct marketing consists of any marketing strategies that rely on direct communication to individual consumers. This is a more traditional, non-digital form of marketing that has been around for decades upon decades. Direct marketing usually takes place without intermediaries in place and doesn’t rely on a many-to-one basis. Let’s take a look at some popular direct marketing initiatives that we see frequently with organizations and offered by some of the best marketing agencies in South Jersey.
Mailers
One of the most common forms of direct marketing is physical mailers. Mailers are physical promotional material that you send out in the mail to potential or existing clients. The popularity of mailers has a lot to do with the psychology of the consumer. Usually, consumers like receiving something that is physical to the touch. It can make the promotional message more personal which could lead to a higher conversion rate than an email that gets lost in the shuffle if done properly. Mailers allow for a lot of creativity. You can send handwritten mailers to be personal or samples of your service like a bakery for instance. Direct marketing has less competition as well. Organizations are a lot less likely to allocate budgeting dollars to their physical marketing efforts due to the rise of the digital space. Mailers can help you stand out in an interesting way.
Email is the new age option in place for mailers. Email marketing allows for an exciting way to push promotions and keep current customers in the loop of what is going on with your organization. Email marketing can be done for free without any intermediaries, but intermediaries like MailChimp do exist that make it easier to organize your leads and build out an effective campaign. Email marketing is simple, affordable, and easily measurable. Usually, email marketing consists of newsletters, transaction follow-ups, and much more.
Mobile
Mobile marketing is another great avenue that falls under the direct marketing umbrella. With the rise of smart devices, the ability to directly text out promotional items to devices is extremely valuable, especially if your product or service can be used from the device. A lot of mobile marketing messages have opt-in options that allow a customer to quickly use a promotional code or opt-in for a new service that your organization would like to push.
Telemarketing
The last and frankly the most controversial direct marketing strategy is telemarketing. Telemarketing is the idea of calling potential leads over the phone in hopes of selling specific products or services. Recently, the value of this strategy has gone down due to no-call lists and automation taking over telemarketing, which makes it way less personal and effective. In certain situations, however, telemarketing can be a great way to instantly connect with your consumer in a new way rather than through physical text.
If you have any questions or concerns regarding direct marketing, reach out to us anytime at 1-856-793-9440!