The time to revamp an old website or to get your toes wet with your first ever website is finally here. During your internet search for what the optimal site is and what your style is, you probably have noticed that a lot of the world of website design is based on opinion. This makes it very difficult to decipher what actually is valuable and what is mere preference. Our experts across some of the best SEO agencies in South Jersey discussed some tips that are guaranteed to have your website starting off on the right foot. Here is the list.
Prioritize Site Load Speeds
One of the least debated facts about website design is that speed is king. Research from business experts all around the world point to the fact that the load times of a website influence many things such as user satisfaction to conversions and revenue. If your site is slow, visitors will feel compelled to leave a lot quicker. Users and search engines both care about this aspect of web design, so you should as well. A couple of different ways to achieve a faster site is to make sure the code is clean and there are only necessary moving parts.
Utilizing The Fold
The fold may sound like a mythical world, but it is actually the portion of your website that can be seen without scrolling in any direction. With many devices available to use for internet browsing, it is quite the debate whether the fold is as important as it used to be. Nonetheless, the fold should always be the most important section of your site. This is the area that the user sees when they first visit. The fold should be able to draw in the user and hook them into exploring the site further. Research shows that almost 60% of people spend their browsing time above the fold rather than below it. Leverage this by including your descriptive headlines, call to action, and high-end media in the fold.
Keeping It Simple
Visual complexity scares users and confuses them. A clean and simple design is always best to allow for the visitor to be quickly educated on your brand. There are many ways to keep your website simple, but here are a couple of things to note. Don’t overuse carousels, sliders, and accordions. These website features are highly requested, but in most cases useless. 90% of users do not interact with any slide other than the first slide that is being shown. Tabs and accordions have similar problems. The extra click is very rarely given by the user in terms of viewing content. Another point is to stick to standard layouts. Play to what your users know. A user being able to achieve quick familiarity will make them more comfortable in navigating your site. It is possible to stand out in other ways than a funky layout. Lastly, prioritize scrolling over clicking. The only click to focus on is the lead capture form. If pieces of your content are located all over the place and require clicks upon clicks, it is less likely for a conversion to happen.
If you have more questions or concerns about website design, give Accularis Marketing Solutions a call at 1-856-793-9440!